Steven’s audiences range from 5 to 50 and more. Some of the talks go great! Others are so-so. He has eight different session topics that he rotates, tweaks, and hones over time. He gets great feedback from his audiences. Their questions help him develop more content. Invariably after his sessions a sizable portion of his audience signs up for his e-mail list, visits his booth to order his curriculum, or goes to his website to buy tickets to his training program. Everything seems to be working wonderfully.

What is the problem?

The problem is with Steven can only touch a small number of potential customers in these face-to-face session interactions. Because of his choice of conferences, topic titling and branding, Steven’s sessions are a “target-rich environment”. However, there are many more managers actively searching online for answers to their team motivation questions.

Most of these will never attend one of Steven’s sessions.

How can Steven get his curriculum and training program in the search results for these managers?

He decides to use video to help him do this.

He frames the shot where he will be standing and makes sure the camera is running when he starts his talk. The talk goes very well! The engaged audience asked lots of questions. When the talk goes this well, it usually results in a number of sales at the booth. Steven can hardly wait to check out the video at the close of the session. He is just a little late getting back to his booth because he needs to put away his camera and tripod. Disappointingly, there aren’t quite as many people at his booth as he expected. While he makes a few sales, he wonders how much his distraction with his equipment cost him. He resolves to ask a friend to take care of the camera next time, so he can focus on his prospects.

When he gets to his hotel room that night, the storyteller is disappointed when he discovers that the audio quality of his recording is… really bad! Plus he only caught the first half of his talk. Steven didn’t know that his model of camera would only capture video in 29 minute 59 second segments… 🙁

Well, maybe he can use a segment from the first part of the talk… as he reviews the video, Steven finds a part of his talk that really seemed to capture the attention of his audience that day. But as he listens to the video, he realizes that he had used several slides with important visuals to drive his point home. He had not captured the projector screen with his camera. How could he add those pictures now?

At this point, two hours have passed in the hotel room, Steven is frustrated and is close to giving up hope on improving his marketing with videos from his conference sessions.

 Steven called Rosa Media Productions for help at 714-485-7948. They arranged to have a videographer  at each session at his next conference. He did not have to worry about setting up or taking down his equipment. The videographer had professional wireless mics to capture a solid recording of Steven’s talk. The videographer captured a reference video of everything in Steven’s slide deck so that Rosa Media Productions editors could easily cross-reference Steven’s slides with the video of him speaking.

Within 2 weeks of the conference the session video had been edited together with a picture-in-picture of both Steven’s slide deck and him speaking live. His logo watermarked the corner. The audio was clear. Stephen watched through the video and selected five or six segments that he wanted to use for content marketing. Within a week after sending the time codes back to Rosa Media Productions, the short segments were ready to use as standalone clips. Now he could post these to YouTube over the next few months and a Rosa Media Productions staff member would actually put together the on-screen video annotations so viewers could click on the video and go to Stephen’s website for more information or to purchase a product.

Good Solid Video Content for Youtube, Facebook, etc.

Targeted visibility around the specific topics from the short segments.

Measurable increase in traffic to dedicated landing pages on website.

More sales.

More offers to speak at events.

Great quality across the board: clean, crisp picture, clear sound at the right levels, and subtle editing to remove my lulls and cut-away to my posters I had on the wall. Cliff encouraged me to provide descriptive terms that he used for SEO keywords, and he provided reports on how the video ranks with a variety of searches.

I believe that Cliff’s expert services added the right professional touch to my submission for the 2016 Global Scrum Gathering in Orlando, getting it accepted and gaining me worldwide visibility on my presentation topic. Invaluable exposure to help bolster my cause.

Victor Bonacci, MBA, PMP, CSP, ICP-ACC
“Pair-Coaching for Increased Efficacy of Coaches”
@AgileCoffee
linkedin.com/in/vbonacci

This video is a full length session capture of the keynote of a local Agile industry meetup. We integrated Ed Kraay and Stas Zvinyatskovsky’s slideshow into the edited version. This video has become one of the most popular on our client Rocket Nine Solutions’s Youtube channel.

Teacher and Author John De Gree explains how open-ended history questions are needed for a classical education in history. This video is a short clip edited from an hour long session speaking to a key interest for Mr. De Gree’s target market.

Rene Rosendahl explains the use of the Agile Assessment Tool at an agile leadership conference. This talk was one of eight talks given at the SoCal Agile Leadership Summit in Anaheim California on November 6, 2015.

Here’s what to do now…

Find out how my Conference Session Video Content Marketing Package can help you build your following, increase your search ranking and grow your email list.
Call for a free consultation 714-485-7948. We will talk through your needs, compare schedules and put together a plan that fits your needs.

Ready to Get Started?

The Conference Session Video Content Marketing Package starts at $997† for a one hour session.

Lighten your workload.

Engage your audience today with your own Conference Session Video Series.

Call now for a free consultation.

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