I try to schedule event video work about once a month. Usually conferences or industry meet-ups, I help my clients leverage their captured event video content in as many ways as possible.

In this post I’ll describe some ways capturing video at your event can be helpful for you, your customers, your community, and your target audience.
As I’ve grown my video business over this last year, I’ve had the opportunity to do a some video work with industry and academic events and conferences. There are a number of ways video can add value to a conference. I want to share some of those here because many business owners, teachers, thought leaders, and bloggers put on or speak at live events as part of their overall business.

9 Uses for Event Video

1. Conference content can be captured and posted publicly to spread the availability of the information and interest in the conference.
2. Stream conference proceedings: these could be made available on an open website or placed behind a pay wall to generate an additional tier of ticketing for an event, i.e., executive backstage, premium, general admission, online streaming audience.
3. Conference content can also be captured and used later in products, downloads, value adds for other tiers of ticketing.
4. Conference proceedings can be streamed with break times used as advertising opportunities for sponsors. These can range from simple mentions with logos on screen to actual promotional videos.
5. Conference attendees can participate in interviews sharing their reactions, the mood, energy, and value of the conference.
6. Schedule exclusive interviews with the speakers – so that you have high quality 1-on-1 content that would be difficult to do remotely. These wouldn’t be part of the conference, per se, but they would be used at a later date elsewhere.
7. Create a private 1-day mastermind to be held the day after the event, and record it – and provide the videos to the participants. You could also make those available, in part or in whole, to the public if you get the release from the participants.
8. Capture little bits of behind-the-scenes media as teasers that you can share via Twitter, Facebook, YouTube, etc. This becomes great promotional content for when you want to sell the online home study course. (credit to Rocky Buckley for ideas # 6-8)
9. Another great way to use your conference video is to chop it up into smaller videos. Take each of your main points and make it into an individual video. You can post that entire video but also cut it into chunks. Since Youtube (and Google) love fresh and relevant content, you can drip these videos to Youtube over a few weeks. Youtube/Google will love you for it and you might see a boost in your SEO. (credit to Jeff Long for this idea)

Case Study on Event Video

Below is a keynote I captured in March 2015. Ed and Stas had a great looking slide deck, but slides do not video well on the projected screen. Ed was gracious enough to get me a copy of his PowerPoint file. I was able to put together a sharp re-creation of the keynote here:

How did we leverage this content? One way is by making it available to the community and building the SEO in such as way as to allow interested viewers to find the content. When I posted the above video for my client, I zeroed in on the keyword phrase “enterprise agile transformation” for SEO purposes. “Pulling an Elephant…” ranks #7 on the video search results for that term at the time of this writing. Not bad for the competitive space of agile software development and training. 🙂

Leveraging the SEO Benefits of Captured Event Video

About this Event/Video

Enterprise agile transformation was the topic of the keynote by Ed Kraay and Stas Zvinyatskovsky of Yahoo! at Scrum Day Orange County. Ed and Stas discussed their experience of “Pulling an Elephant Out of a Tarpit.”

Ed and Stas shepherded an Agile transformation scaled across over 600 developers at Yahoo! spanning three years with mission-critical business products. They discuss decoupling, automation, QA, risk, and leadership in an engaging keynote at Scrum Day Orange County in Tustin, California, March 14, 2015.

Scrum Day Orange County was sponsored and organized by: Scrum Alliance,
Rocket Nine Solutions, and Pleiades Management Group.

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Respond

How about you? Have you used these video methods to leverage content at your event? What was your experience? What are some other ways you have used (or considered using) event video to add value/profit to your live event?