https://www.youtube.com/watch?v=oiyA7ogboh4?rel=0
In this episode of the Rosa Media Productions Webcast, I introduce the topic of Building Capacity vs. Outsourcing. I discuss some of the decision points related to learning to do a needed business function yourself, or hiring someone to do it for you. In part one I discuss the issues of revenue stream and available time.
BACKGROUND OF THE SHOW
The Rosa Media Productions Webcast is a proof of concept project I launched when I wanted to determine the business value of a webcast using entry level equipment. I have a background in elementary education and had experience making videos and putting together on-campus broadcast systems on the cheap. When a new school client asked me to set up a broadcast studio that would use the Internet as its distribution system, allow for multiple camera capture/switching, and not break the bank. I put together this system based around Telestream’s Wirecast virtual switching software. Ada Harris School News (grades 3-6) under the leadership of Mark Grisafe has gone on to knock it out of the park with their system.
I soon began to dream up other uses for the set-up ranging from an inexpensive way to throw together email marketing videos to a way to capture and live edit a low cost instructional course; from an entry-level seminar archiving tool to an entrepreneurial online video show.
I put together my system and now have started this show as a proof of concept. I’m actually much more comfortable behind the camera than in front of it making most of my money producing videos for and about clients. Even when I was running a daily broadcast in my former career as a tech teacher, I tried to keep the live editing to a minimum. I’d rather knock off the rough edges in the editing room. However, having an opportunity to edit and host a video show is an excellent opportunity to grow my skill set and put the system through its paces.
I’ll be trying to give my own critique of my shows in the comments on my website. I welcome your input and questions. Hopefully over time we’ll see improvement in my abilities and the quality of the show.
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Alright! I got a little series going here. That’s a win! These are some thoughts that have been swirling in my mind for the past few months while working with clients and listening to Michael Hyatt talk about delegation on his podcast.
Content-wise: Looking back I probably should have referenced some of the listening/reading I’ve been doing to help me with these insights, such as, Michael Hyatt, Eric Ries, Scott Dunn, Dave Ramsey, Dan Miller…. I certainly do not have these insights as the guy doing the hiring yet. I am in the position of being hired to make videos, for instance, because my clients have no time, interest, or personnel margin to fool with making a video themselves. The ideal client situation for me is someone who has the revenue margin, but not enough margin to learn to make videos themselves.
Technically speaking: I was very disappointed after I had captured all these sessions to see that my medium shot was… out of focus! One of the challenges I’m finding as a one-man-show producer is monitoring the capture. When I’m trying to deliver the content, that’s where my brain is. I’m a single point of attention kind of guy. I’m not able to focus on monitoring the quality and think about what I’m trying to say at the same time. That is a strength of the student engineering teams that I encourage for the school studio set ups and training that I do. One person can be on camera, another directing, another monitoring and engineering. It’s one reason why larger broadcasting situations is so expensive with crews of specialized workers coordinated to put out one show.
Lesson: review takes before moving on! If I had caught this earlier I could have corrected it before getting the whole series in the can. 🙁