In this episode of the Rosa Media Productions Webcast, I continue with the topic of Building Capacity vs. Outsourcing. I discuss some of the decision points related to learning to do a needed business function yourself, or hiring someone to do it for you. In part two I discuss the issues of intrinsic interest, areas of strength, and the focus of your business.
BACKGROUND OF THE SHOW
The Rosa Media Productions Webcast is a proof of concept project I launched when I wanted to determine the business value of a webcast using entry level equipment. I have a background in elementary education and had experience making videos and putting together on-campus broadcast systems on the cheap. When a new school client asked me to set up a broadcast studio that would use the Internet as its distribution system, allow for multiple camera capture/switching, and not break the bank. I put together this system based around Telestream’s Wirecast virtual switching software. Ada Harris School News (grades 3-6) under the leadership of Mark Grisafe has gone on to knock it out of the park with their system.
I soon began to dream up other uses for the set-up ranging from an inexpensive way to throw together email marketing videos to a way to capture and live edit a low cost instructional course; from an entry-level seminar archiving tool to an entrepreneurial online video show.
I put together my system and now have started this show as a proof of concept. I’m actually much more comfortable behind the camera than in front of it making most of my money producing videos for and about clients. Even when I was running a daily broadcast in my former career as a tech teacher, I tried to keep the live editing to a minimum. I’d rather knock off the rough edges in the editing room. However, having an opportunity to edit and host a video show is an excellent opportunity to grow my skill set and put the system through its paces.
I’ll be trying to give my own critique of my shows in the comments on my website. I welcome your input and questions. Hopefully over time we’ll see improvement in my abilities and the quality of the show.
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Presentation-wise: I just have to say that I need to practice speaking more. I have a TON of verbal pauses. I always talk about how this is hard to edit with my clients…. Now I’m doing it myself. Well, that is another area for me to grow in…
Technically-speaking: I already mentioned (in my episode 1 comment) how I failed to get the focus right for the medium shot on this series. 🙁 This would necessitate a reshoot if I were working with a client… and losing a ton of time. That’s why I say, “review footage before moving on”… Now… will I implement my rule for my own webcast???