In this episode of the Rosa Media Productions Webcast, I continue with the topic of Building Capacity vs. Outsourcing. I discuss some of the decision points related to learning to do a needed business function yourself, or hiring someone to do it for you. In part three I discuss the issues of one-time need vs. regular need and empowering a team member.
BACKGROUND OF THE SHOW
The Rosa Media Productions Webcast is a proof of concept project I launched when I wanted to determine the business value of a webcast using entry level equipment. I have a background in elementary education and had experience making videos and putting together on-campus broadcast systems on the cheap. When a new school client asked me to set up a broadcast studio that would use the Internet as its distribution system, allow for multiple camera capture/switching, and not break the bank. I put together this system based around Telestream’s Wirecast virtual switching software. Ada Harris School News (grades 3-6) under the leadership of Mark Grisafe has gone on to knock it out of the park with their system.
I soon began to dream up other uses for the set-up ranging from an inexpensive way to throw together email marketing videos to a way to capture and live edit a low cost instructional course; from an entry-level seminar archiving tool to an entrepreneurial online video show.
I put together my system and now have started this show as a proof of concept. I’m actually much more comfortable behind the camera than in front of it making most of my money producing videos for and about clients. Even when I was running a daily broadcast in my former career as a tech teacher, I tried to keep the live editing to a minimum. I’d rather knock off the rough edges in the editing room. However, having an opportunity to edit and host a video show is an excellent opportunity to grow my skill set and put the system through its paces.
I’ll be trying to give my own critique of my shows in the comments on my website. I welcome your input and questions. Hopefully over time we’ll see improvement in my abilities and the quality of the show.
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Content-wise: I have to say this is my favorite of the three episodes of this series because I am experiencing this opportunity to grow with one of my clients right now. I’m getting to see first hand an entrepreneur who is several steps down the road from me. Business is growing. Opportunities are available where more hands/skill sets are needed than are currently available. Some of the opportunities I’ve been able to take on. Others he finds other people to fill those gaps. It’s an exciting time.
Technically-speaking: I’m thankful this is the last of this series. I hope the pain of my unfocused medium shot airing multiple times is enough for me to review footage after each take. 🙂